We recently had the pleasure of shooting for our friends at the Golden Arches again. Over the years, we've shot a number of projects for them and this happened to be the second new product launch we've worked on. Back in the day, we shot a new sandwich called the jalapeno burger. It was spicy!
This recent shoot was a little different from what we'd done in the past as we were asked to capture stills and video of the new BBQ Pulled Pork Sandwich. The client also wanted us to create a more relaxed, real environment for this project.
To keep the project streamlined and consistent, David chose to shoot the stills and video with the same lighting. He didn't want to change from strobes to continuous lighting, and we were able to accomplish this by using some brighter lights and a shallow depth of field.
In addition to ensuring the lighting was consistent, another challenge we were presented with was to show the product steaming hot in the video. We discussed a variety of ways to do this, but in the end, we just used real steam.
The end results – another successful shoot and happy clients. What more could we ask for?!?
We created a Kansas City looking BBQ joint in the studio!
Shooting handheld stills to add to a more "real" feel to the imagery.
Piping steam in from the back of the sandwich.
Steam, steam, steam!
Our Food Stylist putting the final touches on the product before we start shooting video.
Using our skater to capture nice, smooth moves.
Checking the focus.
The client, Food Stylist and David examining the details on the large monitor.