Consistant Visual Branding
Monday, June 13, 2016
By David Morris Photography
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Lately, we've had the privilege to work on some nation food brands, both still images, and motion for TV and web commercials. 

As with most endeavors in our business, there's lots of crew and vendors involved. This helps make the project run smooth and bring the client's vision to reality.   In previous posts, we have discussed the importance of not only traditional branding but also "Visual Branding" in today's marketplace.

We pride ourselves in the ability to accomplish "Visual Branding" across the mediums of still and motion.  The benefit is a consistent message and increased brand awareness.  A perfect example is "Target Inc.".  Most of the time I can tell it's a "Target" ad or commercial before I ever see the logo.

Putting the final touches on lighting and composition.

Working as D.P. on the video commercial.

Getting our models pumped so they show the right expression for our still shots.

Viewing playback to make sure everything looks awesome.

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