Recently we were asked by one of our clients to fly around the country and photograph their retail stores. How hard could that be?
As always, it's never as easy as it looks. The client requested they all needed to have a consistent look and feel.
If you've ever shot on location, you know this isn't as easy to achieve as one might think. Here were just a few of the challenges we had to overcome.
1. Weather: All the locations had different weather conditions. Some locations were perfectly clear, one location we were dodging thunderstorms, and others were totally cloudy when we needed to shoot.
2. We had only one opportunity to get the photograph: Since we had a number of locations and a tight schedule to keep we didn't have the luxury to wait until the weather was perfect to get the shot.
3. Circumstances out of our control: A number of the locations had surprises. All of the store's exterior lights are controlled by the corporate office.
There was no switch or timer that we could control at the local retail store to turn the lights on or off. For some reason one of the stores exterior lights didn't come on until way after dark. Not ideal shooting conditions. Another location had brick pavers instead of asphalt as it's parking lot surface. Last but not least, one of the stores had a tree planted that obscured the view of the building at the angle we needed to shoot.
As you can see, with the talented retouching artistry of Tiffany Matson, we were able to make the stores look beautiful and consistent.