The storyboards are approved. The set is prepped and lit. The food is ready for its close-up. LIGHTS. CAMERA. ACTION!
Easy, right? Well, what you may not know is it took two days, seven crew members, tons of video lighting and equipment, special effects rigging, specialty food equipment and then some to shoot two nine-second videos.
Oh, and I didn't mention all the footage editing and post production time.
We love shooting stills and video, but there's a lot of work that goes into it. If you're considering getting into shooting beautiful food and still life videos, remember, it can be way more complicated than you think!
Here is a link to the final video: https://vimeo.com/102786415
Storyboards for our two-day video shoot.
The food is smiling and ready for its close-up!
Getting the lighting just right.
The crew protecting the camera from flying fruit and water.
Dumping tray after tray of fruit to get just the right look.
Capturing fruit being blended.
Shooting pour after pour to get just the right look.
Inspecting our handy work.
Looking good. Let's try one more take to get it perfect!
We recently shot some holiday drinks for one of our awesome clients. We shot groups of drinks and also some single drinks with bottles in the background. I'm always amazed how much time, effort and equipment it takes to do some shots. Our client wanted the shots to look like someone had set down their drink in a contemporary New York uptown apartment overlooking Time Square. It was fun! The project ended up to be one of those experiments; keep shooting until we see something we like! We ended up with some brilliant shots that convey a sophisticated urban style. Can't wait to show off the final shots.
Strobe and time exposures were used for the christmas lights.
To make sure everything went as planned we brought on a full time retoucher to make sure everything fit together.
If you're not in the business, this is fake ice. It comes in all different sizes and shapes. This is about $1000.00 worth of ice. Not cheap but looks awesome in a drink.
Getting photo bombed by our retoucher. Every piece of ice and every garnish is perfectly placed for the best visual impact.
Making sure the water droplets on the front of the glass don't get above the liquid fill line.
We hand picked every raspberry for their perfect shape and color.
The stylist did a beautiful job of styling the chocolate swirls-It's harder than it looks.
This group of seasonal food shots, from our families back yard, turned out fun. I engaged my friend and stylist Trina Kahl to style the Gooseberry Desert and Zucchini cooked dishes. We had a blast!
Growing up I remember my mom fixing simple but interesting dishes - using what grew on the property. At the time, I didn't think too much of some of her choices. As a adult, I look back with fond memories and long for those days.
Another installment of images I wanted to capture in a way that reflects life, as I remember it, growing up in our back yard.
Raspberries & Blackberries
I've given myself an assignment this year to document some of the awesome organic fruits and veggies that my folks and I have grown. I wanted to capture them in a way that reflects life, as I remember it, growing up in our back yard.
Here's a couple in the series. Let me know what you think.
Tart pie cherries