Early in my photographic career, two of my photographer friends were out on a fine art photo trip and I suggested we all take a photo from the same tripod holes. I wanted to experiment and see if we all saw the world in the same way.
To my surprise, all of our photographs looked completely different. We all have, what I call our own "Visual Language". Everyone sees the world in their own unique way.
I recently took this a step further and looked to see if there were any similarities between my personal fine art photography and my commercial photography.
What do you think?
For those of you just getting started, the process of finding your personal "Visual Language" will take some time.
The best way I know to figure this out is to shoot, shoot, shoot!
The other advice I have that has helped me figure this out is, print out little thumbnail prints (no more than 2x3 inches ) of your favorite images. Lay them out on the floor and start putting the images together that look and feel similar. This will help you start seeing your own "Visual Language".
For years, I have always loved to photograph Americana interiors for fun.
Hope you enjoy some of my most recent finds.
"Behind the Scenes" would be remiss if we only showed what goes on behind the scenes of a photo shoot. Advertising photography is a business and there are all kinds of things that go into making the business side work. This post is about some of the organizational aspects of the business of photography.
During the holiday season, our studio slows down. Most clients have spent their budgets for the year, holiday activities abound, and many agencies take the week off between Christmas and New Years. You would think it would give you time to relax and take a break. Wrong. It's your time to catch up on all the things you didn't get done during the year, put last year to bed and get ready for the next year. You might say, "like what?" Here's a small list of must-dos:
- Box up all last year's records
- Issue W-2's
- Meet with your accountant to go over taxes owed
- Make sure all the business insurance is up to date
- Make sure all your archived images are up to date
- Organize files on the server and RAID
- Review estimates on jobs not awarded and reasons why
- Work on a new marketing plan and set goals
- Toss or recycle out-dated promos
- Work on new promotional materials
- Review and update your portfolio
- Get rid of out-dated props
- Do a general file and office clean
- Restock supplies
- Make a list of equipment that needs to be replaced
- Repair broken equipment
- Catch up on the latest software
- Catch up on the latest trends
- Catch up with friends and associates
- Catch up on your sleep
- etc., etc., etc.
These are just a few of the things we do on the business side. Not as fun or exciting as the creative side of the business, but just as important.
Job files we store in our studio vault.
Job and Recept files should be stored for 7 years for the IRS.
Self-promotion mailers all neatly organized for quick access.
RAID image archive hard drives in the studio vault.
Our 5 bay RAID to archive new jobs and access old archived projects.