We've been shooting some projects lately that tell more of a visual story than straight-up product shots. The concept of these projects has been to entice the viewer with mouthwatering food and invite them into the world we've created. Let us walk you through a couple of the stories.
I know you can smell warm peanut butter cookies with a hint of coffee from the Java Jam drizzled on top. You can feel the ice cold, creamy milk as it hits the back of your throat, chasing the tasty cookie. You can also imagine yourself in that warm, sun-drenched kitchen listening to the birds chirp through an open window on a lazy weekend afternoon. Can't you?
Fresh local milk and Java Jam topped peanut butter cookies
It's summertime in the South. Someone grabs an old, weathered table and drags it under a huge oak tree for a picnic on a steamy afternoon. On the menu? Spicy Southern fried chicken, buttermilk biscuits smothered with Tupelo honey, pickled tomatoes from the garden, cabbage slaw and fresh squeezed lemonade. Finger-Lickin' good!
Summertime Southern fried chicken with pickled tomatoes
Some "behind the scenes" captured while shooting these two images...
I recently had the privilege to work on a food video project where we captured product falling in slow motion and hand models in action. Had a great crew to work with that exercised a ton of patience with shooting food in action. When you have pans, tilts, dolly action, food moving and hand models dipping product, the project can get fairly complex and tedious.
Kudos to all for a great video shoot!
Post from AMC marketing about our latest photo shoot.