I recently had the privilege to work on a food video project where we captured product falling in slow motion and hand models in action. Had a great crew to work with that exercised a ton of patience with shooting food in action. When you have pans, tilts, dolly action, food moving and hand models dipping product, the project can get fairly complex and tedious.
Kudos to all for a great video shoot!
Lately, we've had the privilege to work on some nation food brands, both still images, and motion for TV and web commercials.
As with most endeavors in our business, there's lots of crew and vendors involved. This helps make the project run smooth and bring the client's vision to reality. In previous posts, we have discussed the importance of not only traditional branding but also "Visual Branding" in today's marketplace.
We pride ourselves in the ability to accomplish "Visual Branding" across the mediums of still and motion. The benefit is a consistent message and increased brand awareness. A perfect example is "Target Inc.". Most of the time I can tell it's a "Target" ad or commercial before I ever see the logo.
Putting the final touches on lighting and composition.
Working as D.P. on the video commercial.
Getting our models pumped so they show the right expression for our still shots.
Viewing playback to make sure everything looks awesome.
We recently were asked to be the D.O.P. ( Director of Photography ) on a Jose Ole food project with our friends @BicMedia.
With our years of experience shooting food, we bring a lot of know-how on how the food industry likes their product lit and styled. We bring that same experience and expertise to our motion projects.
Food motion in many ways are very similar to stills and yet very different. In the end, both need to communicate what your client wants the audience to know about their product or service.
Food stylist and assistant food stylist hard at work prepping product.
Working with the crew on shot angle
Yes, they let me touch the camera.
Hoping not to get my hands slapped by the food stylist.
A lot of hand-waving going on here.
Working with the director and crew to get the perfect shot.
Click to see final video
Link to a fun behind the scenes video of our shoot.
We recently had the opportunity to work on a sweeeet project shooting models of
a star, a heart, and a flower -- all made of candy.
Not only did we shoot these beauties for posters, but we were also asked to do
a stop-motion animation series. How cool is that?!
Here is some fun, behind the scenes shots of the sets and the final images.
We can't wait to see the project completed.
A big shout out goes to our friend Dale Frommelt @EGG props and models
for his outstanding work. Great job Dale!
Candy star set.
Dale Frommelt adjusting the star for the stop-motion animation.
Close-up of an animation stop.
Final star image.
Checking out the heart image with our client.
Dale marking the animation stops for the heart stop-motion animation.
Lights. Action. Start turning!
Candy heart final shot.
Discussing the motion sequence with our client.
Dale Frommelt moving one of the leaves to animate the flower.
Watching Dale do his thing.
Final flower image.
I'm excited to announce our updated Website. We refreshed the look just a little, but still wanted to keep the site consistant with our Brand. The big difference is on the back side where most will never see. One of the great things about the refreshed site is that it is much, much easier to upload new images. The other good thing is that the refreshed website looks and works the same on mobile devices. Let us know if you enjoy the new work. Thanks, http://www.levelfivesolutions.com/ for all your help!