We've been shooting some projects lately that tell more of a visual story than straight-up product shots. The concept of these projects has been to entice the viewer with mouthwatering food and invite them into the world we've created. Let us walk you through a couple of the stories.
I know you can smell warm peanut butter cookies with a hint of coffee from the Java Jam drizzled on top. You can feel the ice cold, creamy milk as it hits the back of your throat, chasing the tasty cookie. You can also imagine yourself in that warm, sun-drenched kitchen listening to the birds chirp through an open window on a lazy weekend afternoon. Can't you?
Fresh local milk and Java Jam topped peanut butter cookies
It's summertime in the South. Someone grabs an old, weathered table and drags it under a huge oak tree for a picnic on a steamy afternoon. On the menu? Spicy Southern fried chicken, buttermilk biscuits smothered with Tupelo honey, pickled tomatoes from the garden, cabbage slaw and fresh squeezed lemonade. Finger-Lickin' good!
Summertime Southern fried chicken with pickled tomatoes
Some "behind the scenes" captured while shooting these two images...
We shot some images yesterday showing off one of our local dairy producers. Our goal was to communicate milk as an ingredient, real, approachable, and in a human environment. I took a more editorial approach, making everything not so perfect and the environment rich and dramatic so the milk could pop. Sometimes when I see milk shot on white it feels sterile. I felt an editorial context would emphasize the human element and as a result make it more approachable.
Milk as an ingredient.
Milk as the focus in the kitchen.
Focusing on the shot.
A little post-shoot editing.