We recently shot some holiday drinks for one of our awesome clients. We shot groups of drinks and also some single drinks with bottles in the background. I'm always amazed how much time, effort and equipment it takes to do some shots. Our client wanted the shots to look like someone had set down their drink in a contemporary New York uptown apartment overlooking Time Square. It was fun! The project ended up to be one of those experiments; keep shooting until we see something we like! We ended up with some brilliant shots that convey a sophisticated urban style. Can't wait to show off the final shots.
Strobe and time exposures were used for the christmas lights.
To make sure everything went as planned we brought on a full time retoucher to make sure everything fit together.
If you're not in the business, this is fake ice. It comes in all different sizes and shapes. This is about $1000.00 worth of ice. Not cheap but looks awesome in a drink.
Getting photo bombed by our retoucher. Every piece of ice and every garnish is perfectly placed for the best visual impact.
Making sure the water droplets on the front of the glass don't get above the liquid fill line.
We hand picked every raspberry for their perfect shape and color.
The stylist did a beautiful job of styling the chocolate swirls-It's harder than it looks.
It might not be the latest fad in photography. It doesn't use all the latest filters and techniques, but Simplicity Sells! Beautifully lit, well-designed, clean photographs are some of the sexiest and most beautiful imagery out there.
In advertising photography, the point is to grab and hold the attention of the viewer and to clearly communicate to them your message.
Let me give you three examples:
and now J.C. Pennies
Some of these, for years, have sold their products with simple, clean, beautifully lit, well-designed images.
I'm not saying you can't sell with other styles of photography, but it's hard to argue with clean, clear
A nice clean Margarita on ice.
A little behind the scene shot of some of the supplies it took to shoot a few simple drinks.
Which reminds me, just because it's a simple, clean shot doesn't mean it's any less complex than a shot with all kinds of props and atmosphere. In fact, I would suggest just the opposite. When the image is the only item in the advertisement, it draws all the attention and it better be perfect.
Photoshop allow you to do make all the behind the scenes props disappear.
If you've been in the photography business for awhile you'll eventually hear someone say that photography isn't brain surgery. Their right, but sometimes it seems like a close second. Someones life isn't on the line but your clients career and your reputation are.
In my opinion, the difference between a OK shot and a GREAT shot is the attention to detail and passion one has for making the "Brand" look its best.
Quality photography takes time and attention to all the little details that may not be noticed at first glance, but make all the difference in the world to the final "Visual Branding" and communication.