Posts with tag: "marketing"
Thursday, June 23, 2016
By David Morris Photography
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Our ad agency friends in Chicago have a BBQ client. The art director on the project asked around, "where can I find the best BBQ photographer?" David Morris Photography was their choice.  It was a two-day project to get all the styled food shots and product packaging completed.  For the styled food shots they wanted a warm dramatic editorial look.  This seems to be the food photography trend currently.  The end results were pleased clients, some great photos, and a fun shoot.  What more can you ask for?   

 
Monday, June 13, 2016
By David Morris Photography
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"Behind the Scenes" would be remiss if we only showed what goes on behind the scenes of a photo shoot. Advertising photography is a business and there are all kinds of things that go into making the business side work. This post is about some of the organizational aspects of the business of photography.

During the holiday season, our studio slows down. Most clients have spent their budgets for the year, holiday activities abound, and many agencies take the week off between Christmas and New Years. You would think it would give you time to relax and take a break. Wrong. It's your time to catch up on all the things you didn't get done during the year, put last year to bed and get ready for the next year. You might say, "like what?" Here's a small list of must-dos:

- Box up all last year's records

- Issue W-2's

- Meet with your accountant to go over taxes owed

- Make sure all the business insurance is up to date

- Make sure all your archived images are up to date

 - Organize files on the server and RAID

- Review estimates on jobs not awarded and reasons why

- Work on a new marketing plan and set goals

 - Toss or recycle out-dated promos

- Work on new promotional materials

- Review and update your portfolio

- Get rid of out-dated props 

- Do a general file and office clean

- Restock supplies

- Make a list of equipment that needs to be replaced

- Repair broken equipment

- Catch up on the latest software

- Catch up on the latest trends

- Catch up with friends and associates

- Catch up on your sleep

- etc., etc., etc.

These are just a few of the things we do on the business side. Not as fun or exciting as the creative side of the business, but just as important. 

Job files we store in our studio vault.

Job and Recept files should be stored for 7 years for the IRS.

Self-promotion mailers all neatly organized for quick access.

RAID image archive hard drives in the studio vault. 

Our 5 bay RAID to archive new jobs and access old archived projects.

 
Monday, June 13, 2016
By David Morris Photography
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 Recently we were asked by our client, Trapp Candles, to produce a number of images depicting different scent profiles for their new line of products. It's always amazing what goes into producing images. One required a bed set-up . . . and I'm guessing our bed didn't resemble yours at home.

The bed and headboard were a combo of apple boxes and foam core.

Putting the final touches on the Duvet and sheets.

Making sure everything is clean and in perfect position.

Checking the lighting for the final exposure.

This is how I wake up every morning -- steaming hot cup of tea, flowers and a romantic candle. (;-) 

A version of the final photo.

 
Monday, June 13, 2016
By David Morris Photography
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We recently shot a large buffet table as part of a shoot for our client.  One of the products in the buffet was pizza.  We needed a lot of them and they needed to look hot.  The client brought in a pizza oven and our two food stylist and assistant started our behind the scenes little pizza factory.  

Loading the pizza with goodies

Duel lines of pizzas cooking.

All bubbly and hot

All golden brown and oohie gooie

Arranging the pizza slices on set.

Everyone is hang'n anticipating the final ooey gooey shot.

 
Monday, June 13, 2016
By David Morris Photography
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