Posts with tag: "On set"
Monday, June 13, 2016
By David Morris Photography
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Although you can come close to imitating natural light, that imitation simply isn't the same. The combination of natural light and a long exposure time adds a quality to images you just can't achieve any other way. 

When we designed our studio, we knew we wanted to be able to shoot with natural light. As part of the studio design, we added softening silks and blackout curtains to the windows so we could control the amount of sunlight that comes through to naturally light a set.

We recently shot a new line of holiday candles for Trapp Candles, one of our amazing, long time clients. On this particular project, we were challenged to illustrate how consumers can use Trapp's products in and around their homes. We were also challenged to show retailers how they can best display Trapp's products and achieve greater sales results.  

We wanted the light in each shot to look natural like you'd see in your own home or in a retail store window. So we used the softening silks to diffuse the natural sunlight while still highlighting the products and set.

You may look at these behind the scenes images and ask yourself, "Why in the world are the table and chairs on apple boxes?" In order to achieve the right perspective between the table, product, and background, we had to raise the table and chairs. If we hadn't done this, we wouldn't have been able to see enough of the fireplace mantel to frame the shot. Just another trick of the trade!

Apple boxes were used to lift the table and chairs.

So many silverware options for our dining room table!

Adjusting the window silks to control the light on the front of the table.

Putting the finishing touches on the set before we shoot the final image.

After David completed the main shot, he moved in and captured a few detail shots.

Wax and wax melter shot.

Putting the final touches on the display image for retailers. This shot will be

composed with another image we shot to create the final display image.

Stacks and stacks of Trapp product!

Retailer display shot.

Some of the most difficult items to photograph are made of foil or chrome.

Here, David works to get the lighting just right on the foil product box.

Final dining room shot.

Final fireside pumpkin candle shot. 

 
Monday, June 13, 2016
By David Morris Photography
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We had some fun recently shooting for the Turkey division of a long time client. As always, behind the scenes and out of sight of the camera, everything tends to look a little different.

An interesting challenge with this project was we needed to find a way to photograph four farmers once and have the ability at a later date to change out the food they were holding. We decided the best solution was to choose one plate and one platter that we would use over and over again. We made a support device that would hold the empty plate and platter in a fixed position that allowed the models to hold them differently expressions and body positions. 

Whenever there's a chance we will shoot additional images that require the same look and feel (lighting, spacial relations, perspective, etc.), we craft drawings and take measurements of everything on set. This allows us to recreate the exact set-up and shoot more food that can be photoshopped onto the plate and platter we originally shot with the farmers. And an added bonus – by keeping the plate/platter supporting device thin, we have minimal retouching! 

Model and food set all in one.

Our hero turkey shot that will be placed on an empty platter our farmer is holding.

Stylist Sarah Thompson Lift getting our GQ farmer ready for his close-up.

Always fun to photobomb the food stylist.

It never looks the same from the back of the set.

I always have to have my hands involved in something, to the chagrin of the stylist.

How about a little left? No right. No left! It looks perfect just where you had it. (:-)

Putting the final paint stripper touches on the bird.

Wardrobe, please!

Farmer gear.

Any time there is a chance we will be shooting additional shots that need to have the same look and feel,

our assistant takes tons of measurements and photos so we can recreate the same look again. Thanks Ben!

 
Monday, June 13, 2016
By David Morris Photography
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The storyboards are approved. The set is prepped and lit. The food is ready for its close-up. LIGHTS. CAMERA. ACTION! 

Easy, right? Well, what you may not know is it took two days, seven crew members, tons of video lighting and equipment, special effects rigging, specialty food equipment and then some to shoot two nine-second videos.

Oh, and I didn't mention all the footage editing and post production time.

We love shooting stills and video, but there's a lot of work that goes into it. If you're considering getting into shooting beautiful food and still life videos, remember, it can be way more complicated than you think!

Here is a link to the final video:  https://vimeo.com/102786415

Storyboards for our two-day video shoot.

 

Video set.

 

The food is smiling and ready for its close-up!

Getting the lighting just right.

 

The crew protecting the camera from flying fruit and water.

 

Dumping tray after tray of fruit to get just the right look.

 

Capturing fruit being blended.

Shooting pour after pour to get just the right look.

 

Inspecting our handy work.

 

Looking good. Let's try one more take to get it perfect!

 

 
Monday, June 13, 2016
By David Morris Photography
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I recently had the privilege to work on a food video project where we captured product falling in slow motion and hand models in action.  Had a great crew to work with that exercised a ton of patience with shooting food in action.   When you have pans, tilts, dolly action, food moving and hand models dipping product, the project can get fairly complex and tedious.

Kudos to all for a great video shoot!

 
Monday, June 13, 2016
By David Morris Photography
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We had the privilege to shoot another large production for our friends at VML and Tom's of Maine.   When shooting large projects like these there are a lot of moving parts and people to keep organized.

 

You have a number of people from the client and agency. We also had second photographers, photo assistants, set builder, models, talent agencies, producer, production coordinator, chef, hair and make-up stylist, and photo retoucher.  Not to mention we needed to do a casting session to find the right models.

 

The project involved hundreds of email, texts, five different estimate versions, creating a shooting schedule for both photographers to make sure we got all the shots done on schedule, photo retouching schedule, building sets, prop shopping, checking in products to make sure everything is at the studio and in photo condition.

 

Of course, then we needed to pre-light the sets, get all the props in place, check that all the set lights to make sure they work, add dimmers to make sure they didn't overpower the natural light, make sure the set paint was dry and that everything looked perfect.

 

One of the things I've learned over the years is that you always have to be ready for the unexpected.  This project was no exception. In some of the photos below we had to spin the sink and vanity around backwards.  We had to do this so the shot fit the layout better.  It worked perfectly!

 

The bottom line is with any project you need to be organized and ready for the unexpected, this is especially true with big productions.    

Production Board and hourly schedule.

Casting session included photographing models hands, teeth, and action shots.

Hair and Make-up stylist in action.

Our second photographer and retoucher Tiffany ( upper left ) shooting product on white while I shot product families on set.

Props and wardrobe choices for the shoot.

A peek behind the photo sets.

As I mentioned we had to turn the sink and vanity around to fit the layout.

Shooting the lifestyle shots in the green room.

The blue room set.

Chef Pauline putting the final touches on lunch for the clients and crew.

Beef tenderloin filet with roasted veggies and salad.  It was awesome!

Shooting our lifestyle model in the blue bathroom set. 

That's a wrap!