Posts with tag: "video"
Thursday, June 16, 2016
By David Morris Photography
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We recently had the pleasure of shooting for our friends at the Golden Arches again. Over the years, we've shot a number of projects for them and this happened to be the second new product launch we've worked on. Back in the day, we shot a new sandwich called the jalapeno burger. It was spicy!

This recent shoot was a little different from what we'd done in the past as we were asked to capture stills and video of the new BBQ Pulled Pork Sandwich. The client also wanted us to create a more relaxed, real environment for this project.

To keep the project streamlined and consistent, David chose to shoot the stills and video with the same lighting. He didn't want to change from strobes to continuous lighting, and we were able to accomplish this by using some brighter lights and a shallow depth of field.

In addition to ensuring the lighting was consistent, another challenge we were presented with was to show the product steaming hot in the video. We discussed a variety of ways to do this, but in the end, we just used real steam.  

The end results – another successful shoot and happy clients. What more could we ask for?!?

We created a Kansas City looking BBQ joint in the studio!

Shooting handheld stills to add to a more "real" feel to the imagery.

Piping steam in from the back of the sandwich.

Steam, steam, steam!

Our Food Stylist putting the final touches on the product before we start shooting video.

Using our skater to capture nice, smooth moves.

Checking the focus.

The client, Food Stylist and David examining the details on the large monitor.

 
Tuesday, June 14, 2016
By David Morris Photography
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Thanks for joining us for our final installment in this three-part series on launching a new brand. If you've followed along, you know that we've discussed what it takes to prepare for a large photo and video shoot, how many people it actually takes to pull off a production, what factors are taken into consideration when planning and prepping and how decisions are made on set.

One of the components of this multifaceted project was a video to announce the launch of the brand into the marketplace. Our client challenged us to capture all of the following in a two-minute video – the ease with which a number of their products could be prepared, customers in a restaurant enjoying the prepared products and multiple testimonials from actual brew pub owners talking about why they liked and used the products.

Add to that a script that was still in flux days before the shoot began, some extremely short deadlines, the logistical aspect of shooting at four locations, confirming models, extras, food recipes, props, etc...you get the idea. While it was a lot to wrangle, capture and edit, it was a challenge we were totally up for!

Shooting in the studio and on location in Kansas City, Grand Rapids, MI and Springfield, MO, we captured days of video footage. We can't say enough about how wonderful the video crew, food stylists, production coordinators, talent agency, and others we're surely failing to remember were, and how they were the ones who really made this large production come together.

A special thank you to Isaac Alongi who DP'd, edited and colored this video project. Without his talent and flexibility, the end result would not be nearly as beautiful as it is.

It truly takes a village, and we've got a great one surrounding us!

Be sure to check out the final video.

Our Assistant Food Stylist making sure we have enough fries in the bowl before shooting begins.

Getting the thumbs up from talent!

Our Food Stylist putting the final touches on the hero plate of food.

The Associate Creative Director reporting back to his team at home on how the shoot's going.

Making sure everything is lookin' good on location in Grand Rapids, MI.

We used a two camera set up for the Brew Chef interview videos.

Q&A with a local Brew Chef about why he uses these products.

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A fun little clip of David directing the talent...or was it him just 
saying out loud what he needed his assistant to bring him?

 Launch Video

Click on the image to play the launch video.

 
Monday, June 13, 2016
By David Morris Photography
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The storyboards are approved. The set is prepped and lit. The food is ready for its close-up. LIGHTS. CAMERA. ACTION! 

Easy, right? Well, what you may not know is it took two days, seven crew members, tons of video lighting and equipment, special effects rigging, specialty food equipment and then some to shoot two nine-second videos.

Oh, and I didn't mention all the footage editing and post production time.

We love shooting stills and video, but there's a lot of work that goes into it. If you're considering getting into shooting beautiful food and still life videos, remember, it can be way more complicated than you think!

Here is a link to the final video:  https://vimeo.com/102786415

Storyboards for our two-day video shoot.

 

Video set.

 

The food is smiling and ready for its close-up!

Getting the lighting just right.

 

The crew protecting the camera from flying fruit and water.

 

Dumping tray after tray of fruit to get just the right look.

 

Capturing fruit being blended.

Shooting pour after pour to get just the right look.

 

Inspecting our handy work.

 

Looking good. Let's try one more take to get it perfect!

 

 
Monday, June 13, 2016
By David Morris Photography
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I recently had the privilege to work on a food video project where we captured product falling in slow motion and hand models in action.  Had a great crew to work with that exercised a ton of patience with shooting food in action.   When you have pans, tilts, dolly action, food moving and hand models dipping product, the project can get fairly complex and tedious.

Kudos to all for a great video shoot!

 
Monday, June 13, 2016
By David Morris Photography
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Lately, we've had the privilege to work on some nation food brands, both still images, and motion for TV and web commercials. 

As with most endeavors in our business, there's lots of crew and vendors involved. This helps make the project run smooth and bring the client's vision to reality.   In previous posts, we have discussed the importance of not only traditional branding but also "Visual Branding" in today's marketplace.

We pride ourselves in the ability to accomplish "Visual Branding" across the mediums of still and motion.  The benefit is a consistent message and increased brand awareness.  A perfect example is "Target Inc.".  Most of the time I can tell it's a "Target" ad or commercial before I ever see the logo.

Putting the final touches on lighting and composition.

Working as D.P. on the video commercial.

Getting our models pumped so they show the right expression for our still shots.

Viewing playback to make sure everything looks awesome.