We recently had the pleasure of shooting for our friends at the Golden Arches again. Over the years, we've shot a number of projects for them and this happened to be the second new product launch we've worked on. Back in the day, we shot a new sandwich called the jalapeno burger. It was spicy!
This recent shoot was a little different from what we'd done in the past as we were asked to capture stills and video of the new BBQ Pulled Pork Sandwich. The client also wanted us to create a more relaxed, real environment for this project.
To keep the project streamlined and consistent, David chose to shoot the stills and video with the same lighting. He didn't want to change from strobes to continuous lighting, and we were able to accomplish this by using some brighter lights and a shallow depth of field.
In addition to ensuring the lighting was consistent, another challenge we were presented with was to show the product steaming hot in the video. We discussed a variety of ways to do this, but in the end, we just used real steam.
The end results – another successful shoot and happy clients. What more could we ask for?!?
We created a Kansas City looking BBQ joint in the studio!
Shooting handheld stills to add to a more "real" feel to the imagery.
Piping steam in from the back of the sandwich.
Steam, steam, steam!
Our Food Stylist putting the final touches on the product before we start shooting video.
Using our skater to capture nice, smooth moves.
Checking the focus.
The client, Food Stylist and David examining the details on the large monitor.
Thanks for joining us for our final installment in this three-part series on launching a new brand. If you've followed along, you know that we've discussed what it takes to prepare for a large photo and video shoot, how many people it actually takes to pull off a production, what factors are taken into consideration when planning and prepping and how decisions are made on set.
One of the components of this multifaceted project was a video to announce the launch of the brand into the marketplace. Our client challenged us to capture all of the following in a two-minute video – the ease with which a number of their products could be prepared, customers in a restaurant enjoying the prepared products and multiple testimonials from actual brew pub owners talking about why they liked and used the products.
Add to that a script that was still in flux days before the shoot began, some extremely short deadlines, the logistical aspect of shooting at four locations, confirming models, extras, food recipes, props, etc...you get the idea. While it was a lot to wrangle, capture and edit, it was a challenge we were totally up for!
Shooting in the studio and on location in Kansas City, Grand Rapids, MI and Springfield, MO, we captured days of video footage. We can't say enough about how wonderful the video crew, food stylists, production coordinators, talent agency, and others we're surely failing to remember were, and how they were the ones who really made this large production come together.
A special thank you to Isaac Alongi who DP'd, edited and colored this video project. Without his talent and flexibility, the end result would not be nearly as beautiful as it is.
It truly takes a village, and we've got a great one surrounding us!
Be sure to check out the final video.
Our Assistant Food Stylist making sure we have enough fries in the bowl before shooting begins.
Getting the thumbs up from talent!
Our Food Stylist putting the final touches on the hero plate of food.
The Associate Creative Director reporting back to his team at home on how the shoot's going.
Making sure everything is lookin' good on location in Grand Rapids, MI.
We used a two camera set up for the Brew Chef interview videos.
Q&A with a local Brew Chef about why he uses these products.
A fun little clip of David directing the talent...or was it him just saying out loud what he needed his assistant to bring him?
Click on the image to play the launch video.
In our second installment of this series, we're highlighting what it takes to work on a new food product brand launch.
You've heard the saying, "It takes a village," but what does that really mean? Well, a recent shoot we did required the combined effort of all of the following people:
That's a lot of cooks in the kitchen (pun intended)! But every one of them plays an integral part of the production. As a studio owner and photographer, it's David's job (and pleasure) to see that everyone works together to accomplish our primary goal. Over the years, we've been lucky enough to work with great clients and crews to produce superior images and have some fun along the way.
Check out some of the behind the scenes images from the new brand launch shoot. And be sure to check back for the third installment of this series in two weeks.
Our smiling artist representative busy lining up the next shoot.
What's everyone looking at?
Which version is best? Decisions, decisions, decisions!
The Associate Creative Director and client discussing composition and product placement.
Our food stylist and her assistant deciding who gets which beer after this shot!
Hitting the pitcher and it's not even Beer 30 yet.
Let's move this over here just a scosh.
Jeez...the photographer is touching the food.
Not ready to wave the white flag just yet!
"What do you think?"
"I don't know, what do you think?"
"Here, let me help."
Oh crap, the photographer is touching the food AGAIN!
We even capture these images on our trusty iPhones.
The storyboards are approved. The set is prepped and lit. The food is ready for its close-up. LIGHTS. CAMERA. ACTION!
Easy, right? Well, what you may not know is it took two days, seven crew members, tons of video lighting and equipment, special effects rigging, specialty food equipment and then some to shoot two nine-second videos.
Oh, and I didn't mention all the footage editing and post production time.
We love shooting stills and video, but there's a lot of work that goes into it. If you're considering getting into shooting beautiful food and still life videos, remember, it can be way more complicated than you think!
Here is a link to the final video: https://vimeo.com/102786415
Storyboards for our two-day video shoot.
The food is smiling and ready for its close-up!
Getting the lighting just right.
The crew protecting the camera from flying fruit and water.
Dumping tray after tray of fruit to get just the right look.
Capturing fruit being blended.
Shooting pour after pour to get just the right look.
Inspecting our handy work.
Looking good. Let's try one more take to get it perfect!
For years, we have photographed ice cream. Lately, we have been shooting a lot of both stills and video ice cream projects. Both fake and real ice cream photography have their challenges but by far some of the hardest photography you will ever do is real ice cream.
The obvious is that real ice cream melts. But what may not be so obvious are all the other factors that effect real ice cream shots? Here are just a few:
Ice cream temperature to get the right barking on the scoop
Types of nuggets, nuts, chocolate ribbons, caramel ribbons, etc that is in the ice cream.
Temperature of the ice cream bar coating
Fat content of the ice cream
etc., etc., etc.
Although ice cream photography isn't brain surgery, it's one of the closest think you'll come to it as a photographer.
Stills from a recent video shoot
Stills from a recent video shoot of a coke float on a spinning turntable
doing a final check of the glass and product
what you don't see is a clear tube inside the glass holding up the ice cream
using my 10x glasses to make sure the chocolate coating is just right
orange cream popsicle
A basket of dry ice hovering over the set to keep the ice cream from melting
lots of ice cream scoops
food stylist perfectly positioning ice cream in the bowl
Lot's of ice cream sandwich options
dueling 10x glasses
Adding sauce and nuggets to the scoop
food stylist having fun
food stylist holding fake ice cream
the real thing
Thanks, Tiffany for all the great behind the scenes photos.