We had some fun recently shooting for the Turkey division of a long time client. As always, behind the scenes and out of sight of the camera, everything tends to look a little different.
An interesting challenge with this project was we needed to find a way to photograph four farmers once and have the ability at a later date to change out the food they were holding. We decided the best solution was to choose one plate and one platter that we would use over and over again. We made a support device that would hold the empty plate and platter in a fixed position that allowed the models to hold them differently expressions and body positions.
Whenever there's a chance we will shoot additional images that require the same look and feel (lighting, spacial relations, perspective, etc.), we craft drawings and take measurements of everything on set. This allows us to recreate the exact set-up and shoot more food that can be photoshopped onto the plate and platter we originally shot with the farmers. And an added bonus – by keeping the plate/platter supporting device thin, we have minimal retouching!
Model and food set all in one.
Our hero turkey shot that will be placed on an empty platter our farmer is holding.
Stylist Sarah Thompson Lift getting our GQ farmer ready for his close-up.
Always fun to photobomb the food stylist.
It never looks the same from the back of the set.
I always have to have my hands involved in something, to the chagrin of the stylist.
How about a little left? No right. No left! It looks perfect just where you had it. (:-)
Putting the final paint stripper touches on the bird.
Any time there is a chance we will be shooting additional shots that need to have the same look and feel,
our assistant takes tons of measurements and photos so we can recreate the same look again. Thanks Ben!
Recently we had the privilege to work on a major campaign for one of the nation's largest tire and automotive retail companies which own's over eight national chain brands all around the USA.
We were hired to bring a more real "Americana" ( not staged ) look and feel to their Brands.
This was a major project with 10 crew members, months of planning and location scouting.
We often collaborated with hair and make-up stylist, food stylist, etc on projects but in today's ever changing advertising marketplace we are now collaborating with an even broader group of talent.
Today, we are collaborating with film companies, production companies, producers, and other photographers. Yes, I said it, other photographers! No one photographer can be all things to all clients.
We wanted to provide our client with the best possible outcome so on this project we collaborated with our friend James Meierotto to bring the right look and feel for this project. In our opinion, it was a win-win for everyone involved. The client agreed and was thrilled with the results. We are alway's thrilled to collaborate on projects to provide our clients with the results they need.
This was a fast-paced project with lots of people and equipment. We were shooting with 3 cameras on this project.
The first shot of any project always take a little time to make sure everyone is on the same page.
You don't always see hair and make-up being done in a tire and automotive store!
A little shade anyone?
Photos are looking good!
Part of the process was to make sure everything we shot was authentic and all the equipment we operated was being used correctly.
Brian Mangan, our production coordinator did an awesome job mapping out the shooting schedule!!!!
Chris, one of our photo assistants downloading some images on the fly.
A little make-up anyone?
So glad we were near a tire store!!!!
Caught ya! (:-)
Doing some quick editing as we go.
Thanks to everyone on this project for a great shoot!
Here are a couple of the final shots.