Thanks for joining us for our final installment in this three-part series on launching a new brand. If you've followed along, you know that we've discussed what it takes to prepare for a large photo and video shoot, how many people it actually takes to pull off a production, what factors are taken into consideration when planning and prepping and how decisions are made on set.
One of the components of this multifaceted project was a video to announce the launch of the brand into the marketplace. Our client challenged us to capture all of the following in a two-minute video – the ease with which a number of their products could be prepared, customers in a restaurant enjoying the prepared products and multiple testimonials from actual brew pub owners talking about why they liked and used the products.
Add to that a script that was still in flux days before the shoot began, some extremely short deadlines, the logistical aspect of shooting at four locations, confirming models, extras, food recipes, props, etc...you get the idea. While it was a lot to wrangle, capture and edit, it was a challenge we were totally up for!
Shooting in the studio and on location in Kansas City, Grand Rapids, MI and Springfield, MO, we captured days of video footage. We can't say enough about how wonderful the video crew, food stylists, production coordinators, talent agency, and others we're surely failing to remember were, and how they were the ones who really made this large production come together.
A special thank you to Isaac Alongi who DP'd, edited and colored this video project. Without his talent and flexibility, the end result would not be nearly as beautiful as it is.
It truly takes a village, and we've got a great one surrounding us!